Win customers
with a UCA
Most businesses compete on price or service — both can be costly. Offer Universal Contra-Account settlement instead and give prospects a reason to choose you that has nothing to do with discounts.
Five objections killing deals
They sound different, but they point to the same thing.
❌ “Too expensive.”
❌ “No budget right now.”
❌ “Bad timing — check back in Q3.”
❌ “A competitor is 10% cheaper.”
❌ “The CFO has frozen spend.”
They all mean the same thing — the prospect does not want cash leaving their business right now.
Tell them this
The next time you are trying to land a client and one of these objections comes up, say:
You might not have to pay this bill in cash. We settle bills through a Universal Contra-Account — the bill can net off against what your customers already owe you. In most cases you’d end up paying nothing at all. The UCA is free to set up and use. Want me to show you how it works for your business?
That is the only sales argument your competitors cannot match, because none of them offer it.
How it works
The logic behind this is straightforward. You already know the bilateral version: if you owe a supplier $15 and they owe you $10, you settle the $5 difference. Nobody argues with that.
A Universal Contra-Account extends that same logic across your entire trading network. Instead of one-to-one netting between two parties, your receivables net off against payables across all your trading partners simultaneously. Most businesses carry more receivables than payables in any given week — which is exactly why, in most cases, the net cash required is zero.
Clearitt coordinates the netting. Nothing happens automatically. You stay in control.
Before — the usual way
You quote a new customer $10,000 for your services. They like your work but cash flow is tight — they’re waiting on their own invoices to land and are not sure they can go ahead.
They might go with a competitor who offered a payment plan instead.
After — with a UCA
Same situation. You quote $10,000 and mention you settle through a Universal Contra-Account. That customer has $100,000 in receivables and $80,000 in payables that week — their net position is +$20,000. Your invoice nets off against what they’re already owed. No cash needs to leave their business.
They sign with you. Your competitor lost the job.
Your public profile does the selling for you
Every UCA member gets a public profile at clearitt.com/company/[your-company]. It signals to anyone you send it to that you are open to UCA settlement.
Use it in two ways:
- Drop it into proposals, email signatures, invoices, and your website. Your prospect clicks it and immediately sees you settle through a UCA — no explanation needed from you.
- Share it to be found. As more businesses join the Clearitt network, your profile makes you visible to trading partners already looking to net off.
No pitch required. The profile does the work before you even get on the call.
Sample business profile.
New customers. Stronger relationships. No discounts.
Enter your ABN to check if any of your trading partners already have a UCA.
